Accelerate! With Andy Paul

Bill Bice, CEO of Boomtime, joins me on this episode of the Sales Enablement Podcast. KEY TAKEAWAYS Boomtime brings scale and efficiency to marketing. They combine technology and expertise to provide marketing as a service. Aggregating data opens up insights into your buyers, whatever size your company may be. Bill has founded several companies whose success correlates directly to the effectiveness of their go-to-market strategies. Bill started Boomtime to improve his companies’ marketing results. Bill first asks a CEO from where their last couple of clients came. If they were referrals, that company is a prospect for Boomtime’s word-of-mouth marketing service. Bill follows a structured interview process with new clients to understand their business. Boomtime provides a content-driven approach to marketing and positions the CEO and their business as thought leaders. Boomtime helps you to do three things better: 1) capture the leads and referrals that are already coming in, 2) follow up on those leads, a