Accelerate! With Andy Paul
734: Focus on Sales Behaviors — not Product, with Sean Sheppard
- Author: Vários
- Narrator: Vários
- Publisher: Podcast
- Duration: 0:46:01
- More information
Informações:
Synopsis
Sean Sheppard, Sales Influencer and the Founder and CEO of GrowthX, joins me again on this episode. KEY TAKEAWAYS GrowthX is a Silicon Valley venture capital partnership with an accelerator focused on sales and an academy that trains people in sales, marketing, design thinking, and data science and aims at developing markets. Sean describes the ‘lasting-mover advantage’ for companies that own the customer use case. Sean reminds his clients to go slow so they can go fast later. Look first for the customer profile of ‘Mr. Right Now.’ The first into a market is not the last in the market. Apple was not the first GUI; Google was not the first search engine. Sean gives examples. The first company to the market can rarely sustain its position. Sean teaches three keys to build a lasting-mover advantage. The first is to own the use case by earning it through value. The use case is changing at a faster rate than ever. Andy Grove wrote that only the paranoid survive and that we constantly have to be staying out