Accelerate! With Andy Paul

Stu Heinecke, author of How to Get a Meeting with Anyone and Get the Meeting!, joins me again on this episode. KEY TAKEAWAYS Russ Klein, CEO of the American Marketing Association, calls Stu Heinecke the Father of Contact Marketing. Stu admits to naming it. Stu is also a Wall Street Journal cartoonist. Cartoons offer a point of agreement. Stu used cartoons in direct mail campaigns for Rolling Stone and Bon Appétit and set records for responses. He wanted to penetrate the rest of the publishing industry. He put together what he called a ‘contact campaign.’ He sent a cartoon to two dozen VPs of big publishers. He needed a 100-percent response rate. All the contacts responded and became clients. Stu started a multi-million dollar business from an investment of about $100.00. Contact marketing means reaching out to a relatively small group of top influencers. Stu sometimes uses ‘big boards’ that cost him $250.00 each to reach a contact worth hundreds of thousands of dollars in sales. Get the Meeting! is a