Accelerate! With Andy Paul

John Livesay, “The Pitch Whisperer,” speaker, podcast host, and author of Better Selling Through Storytelling, joins me again in this episode. KEY TAKEAWAYS Storytelling makes you magnetic and memorable! People remember stories, not information. Why aren’t salespeople telling case stories, instead of case studies? John teaches the four elements of a good story. (Hint, the story is about your client or someone like them, not you.) In your story of origin, sell yourself, your company, and your product or service. How can people know, like, and trust you without your story? John explains how to tell it. Build trust first, give your prospect a reason to like you, and then give them something that helps them know you. Trust comes from trustworthiness. Make the prospect feel safe. Use video calls more than just audio calls. You don’t have to look perfect; you have to be authentic so people will relate to you. The steps in the buyer’s journey provide a better progress measurement than a sales funnel. Look at