Accelerate! With Andy Paul

What is sales enablement? According to Forrester, sales enablement is "a strategic, ongoing process that equips all client-facing employees with the ability to consistently and systematically have a valuable conversation with the right set of customer stakeholders at each stage of the customer's problem-solving life cycle to optimize the return of investment of the selling system.” Yikes! I almost fell asleep reading that. Let’s see what Gartner has to say about sales enablement: "The activities, systems, processes and information that support and promote knowledge-based sales interactions with client and prospects." Better, but I still don't think it quite hits what sales enablement is. Here's my definition of sales enablement: Sales enablement is anything that enables a seller with the information, acumen, skills and tools to have more knowledge-based #sales interactions that are valuable to their buyers. Why? Well, I'm not going to make it that easy... You're going to have to listen to the first epis