Accelerate! With Andy Paul

1086: Diversity in Sales Starts from the Top, with Cynthia Barnes

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Synopsis

Cynthia Barnes is the Founder and CEO of the National Association of Women Sales Professionals (NAWSP), as well as the author of 2 books. She is a woman-in-sales influencer who helps women who sell B2B services reach the top 1%. Cynthia advocates change, and change needs to happen if the industry wants to have more high-achieving women thrive in sales. Cynthia shares how change must start from the top and how the very culture of sales must adapt to truly welcome diversity. She unveils the shocking levels of sexism and racism in the workplace still happening today and the need to call it out. Otherwise, the status quo will persist and companies will miss out on the massive contributions people from other walks of life and cultures can bring to the table. HIGHLIGHTS Integrating more women in sales starts with sales leadership  Change sales culture to be outcome-based and welcoming of diversity Confronting sexism and racism in the workplace Tweaks, not drastic change, go a long way in integrating diverse pe