Rebel Radio

Chef Roy Choi changed food trucks, social media, and now fast food — with Adam Weissman

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Synopsis

Adam Weissman is an old friend and an art director at Stüssy, video director for clients such as Nike, one third of the obscure but credible post-trip-hop (we say that as if it’s a thing) band Pollyn, occasional DJ, and aspiring screenwriter. You might call him a restless creative. Today he brings his friend and collaborator Roy Choi — in many ways the most important chef Los Angeles has given the world since Wolfgang Puck — to the Rebel Radio studio. Roy is the man most responsible for transforming food trucks from the lowly all-white roach coaches seen mainly at construction sites into the elevated cultural phenomenon now found on TV, movies, and pretty much every cool corner and workplace in America. He and his partners at the Kogi truck empire not only gave most Americans their first taste of Korean food, but are a driving force in the democratization of gourmet food. And also possibly the first food brand built in social media. The two often work on projects together. On today’s show, the renaissance man