Marketing Today With Alan Hart

Oded Netzer is a world-renowned expert in data-driven decision-making. He serves as the Vice Dean of Research and the Arthur J. Samberg Professor of Business at Columbia Business School. As the son of a Holocaust survivor, Oded is the first in his family to attend college. After graduation, he spent some time working in a chicken house but quickly decided that wasn't for him. After a quick stop at a consulting firm, he returned to college to climb the academic research ladder and pursue a career in education. Currently, he splits his time between teaching as an affiliate of the Columbia University Data Science Institute and consulting as an Amazon Scholar. He has published dozens of papers in the world's leading marketing and management science journals, and his award-winning research is widely read and highly cited.In this episode, Alan and Oded discuss "Decisions Over Decimals," Oded's latest co-authored book with Christopher Frank, Vice President of the Global Advertising and Brand Management team at Ameri