Taste Radio

How Challenger Brands Like Chubby Snacks Gain The Upper Hand

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Synopsis

Dillion Ceglio’s journey as a food entrepreneur started with a simple question: why hasn’t anyone created a healthier version of Uncrustables? Finding an answer, however, wasn’t nearly as easy. Ceglio is the co-founder and CEO of Los Angeles-based Chubby Snacks, which markets nut and seed butter and jelly sandwiches that the company describes as “cloud-shaped.” The individually wrapped sandwiches, which are typically sold frozen, are made with peanut, sunflower or almond butter and strawberry or grape jam, with each sandwich containing 8-9 grams of protein, 6-7 grams of fiber and only 2 grams of sugar, depending on variety. Launched as a direct-to-consumer brand in 2020, Chubby Snacks is distributed at several natural and regional retail chains, including Whole Foods, Central Market, Jimbo’s and Gelson’s and recently entered c-store chain Kum and Go. The company has raised approximately $5 million over the past two-and-a-half years from an investor pool that includes The Angel Group founder Adam Spriggs, acto