Marketing Today With Alan Hart

George Corbin is a Board Director at Edgewell Personal Care and is the COO of Onriva, a next-generation, AI-powered, travel marketplace.In this episode, Alan and George talk about his career path, which includes consulting through the boom and bust of the internet, becoming Chief Digital Officer at Marriott, leading their digital transformation, and making his way to a position on Edgewell's board.Throughout their conversation they discuss lessons learned through leading digital transformation, what that means for the marketing function, and marketers should think about leading a digital transformation. George says, “The best marketers are transformation agents,” and sometimes that means getting really good at being insightful with your customers and looking at the data. Listen in to hear more about digital transformations and the hot topics board members are currently discussing.In this episode, you'll learn:Getting digital transformation rightMaking your company a growth engine Opportu