Marketing Today With Alan Hart

Jonathan Yaffe is the CEO and Co-founder of AnyRoad, a data and analytics platform that powers experiential marketing efforts for many of the Fortune 2000 companies. In this episode, Alan and Jonathan discuss how his career started at RedBull and how it evolved into founding AnyRoad. Jonathan believes that experiential marketing is a pillar of any effective marketing strategy. He says, “experiential programs really change consumer behavior, which leads to revenue growth and increases of brand love.”Listen to the full episode to learn more about why experiences matter so much in today's environment and why brands are looking at experiential programs as a way to actually build long-term brand loyalty and ultimately increase a customer's lifetime value.In this episode, you'll learn:The value of leaning into experienceWhat makes personalization so powerfulFocus on lifetime value instead of conversion ratesKey Highlights:[01:38] Working for RedBull[02:43] Transforming from product to experience[05