Marketing Today With Alan Hart

Peter Shankman is a five-time, bestselling author and entrepreneur, and a corporate keynote speaker. He focuses a lot on customer service and the new and emerging customer economy.In this episode, Alan and Peter discuss his way of thinking and his living with attention deficit hyperactivity disorder (ADHD). Later they transition to PR and then dive down the rabbit hole of Web 3.0, what it is, and what it means for the future of marketing.Listen to hear more about the Web 3.0 revolution and the next evolution of web technology. In this episode, you'll learn:Why you need to be useful and helpfulUnderstanding where blockchain fits in our futureThe importance of creating with your audience in mindKey Highlights[02:22] Describing what Peter does[03:40] ADHD as a superpower[06:29] Peter's advice for those suffering with ADHD[07:44] Thoughts on PR as the only consistent marketing tactic[10:58] What's changed in PR?[15:11] How blockchain applies to the future[20:02] Creating with your audience in mind[26:57] Listen t