Marketing Today With Alan Hart

Jennifer Veenstra is the Executive Leader of the Deloitte Global CMO program.In this episode, Alan and Jennifer discuss the Global CMO program, what it includes, as well as the other types of programs Deloitte offers to up-and-coming CMOs. As a part of her role, Jennifer helped conduct Deloitte's 2022 Global Marketing Trends Report where they discovered seven key trends marketers should pay attention to going into the new year. During the conversation, Jennifer helps describe their findings and how each of the seven trends can impact marketers' strategies today.Later in the episode, Alan and Jennifer dig deep into three of them: building the intelligent creative engine, designing a human-first data experience, and elevating the hybrid experience. Listen to the full episode to learn why they are so important.In this episode, you'll learn:What global marketing trends you should pay attention toBalancing human-first with data miningCreating a cohesive customer experienceKey Highlights[01:40] Jennifer was a profe