Marketing Today With Alan Hart

315: Leaning into “and” as a CMO with Jenny Rooney, Co-Founder of Black Glass CMO House

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Synopsis

Jenny Rooney is the Managing Director and Co-Founder of Black Glass CMO House, a new membership club for CMOs focused on empowering, inspiring, and supporting the person behind the title. Before starting CMO House, Jenny spent over a decade with the Forbes CMO Network Team, where she managed content and events critical to executive-level marketing decision-makers.In this episode, Alan and Jenny discuss defining your unique skills and purpose. Jenny shares that the CMO role is full of nuance, and, to be successful, you have to embrace the “and” that comes with it.Listen to learn how to uncover your marketing superpowers and harness them for holistic growth. In this episode, you'll learn: The importance of empathy as a CMOThe power of defining your skills and purposeWhat it means to focus on “and” not “or” as a CMOThings to listen for:[01:00] Jenny's career path[04:00] What differentiates CMO House from other organizations[07:35] Welcoming diverse perspectives[09:00] Qua