Marketing Today With Alan Hart

From gems to government to camping, Whitney Scott has lived the idea that “once you learn marketing, you can adapt to almost any job in any industry.” As CMO of Kampgrounds of America (KOA) and COO of the newly opened Terramor Outdoor Resort in Maine, Whitney’s marketing strategies bolster the common mission of connecting people to the outdoors and to each other.In this episode, Alan and Whitney discuss how she’s using marketing to connect with the new demographic interested in camping, and how data is the key to backing up your marketing tactics. Whitney also introduces KOA’s newest brand, the Terramor Outdoor Resort, now open in Bar Harbor, ME.In this episode, you'll learn:How to keep a 60-year-old brand relevantHow KOA is upgrading the camping experience for a new demographicUnderstanding how to scale your digital presenceKey Highlights[01:37] Whitney’s secret talent[02:55] Whitney’s path to Kampgrounds of America (KOA)[05:08] Introducing the new Terramor Outdoor Resort[09:00] KOA’s history and where it is