Marketing Today With Alan Hart

Michael Goodbody’s journey to CMO of FinTech company Dave is certainly a unique one—starting in professional sports, moving to journalism, then switching to FinTech marketing. Spending time at fast-growing financial institutions like Wise (formerly TransferWise) and Credit Karma gave him an exceptional growth marketing lens within a space known for growth leveling.In this episode, Alan and Michael discuss his marketing process, his focus on products that achieve what people are looking to do, countering the competition, and Michael’s thoughts on the type of talent he’s looking for in marketing today.In this episode, you'll learn:Keys to differentiation in the FinTech SpaceThe difference between creative growth marketers and data-driven creativesWhat type of creative talent is needed for FinTech marketingKey Highlights[01:30] Michael's path to marketing[06:56] All about Dave[08:41] How Dave’s unique background contributed to current success[10:24] Approaching the role of CMO[12:37] Growing within the FinTech s