Marketing Today With Alan Hart

DeNora’s experiences as a teenager quickly shaped how she viewed the world and her role in it. With a passion for civic engagement and empowering young people, DeNora found a home at DoSomething.org where she uses social understanding and data to inspire action.In this episode, Alan and DeNora discuss why brands should care about their social impact, how Gen Z is forcing companies to evolve, and the Holy Grail of marketing: how to get people to really buy into what we are promoting.   In this episode, you'll learn: How DoSomething.org is fueling young people to change the worldThe “secret” to getting people to take action The power of being intentional, honest, and centering social goodKey Highlights [01:20] The experience that solidified DeNora’s interstate in civic engagement  [03:50] Denora’s path to becoming CEO of DoSomething.org[10:20] How DoSomething is meeting the moment to transform the future[14:45] What do young people care about today and why[17:35] Young pe