Marketing Today With Alan Hart

Norm Yustin spent the first part of his career as a marketing executive. However, after a particularly impactful recruiting experience and some encouragement from friends and family he made the move into leadership recruitment himself. Norm is widely published on the future of tech-enabled, go-to-market leadership and he brings a unique perspective of developing self-awareness in pursuit of your passion.In this episode, Alan and Norm discuss why CMOs need to be the most dynamic players in the C-suit, the danger of hyper-specialized teams and why risking leadership changes may be the right thing to do, and where the next-gen CMOs are coming from.In this episode, you'll learn: The state of the CMO role todayWhat should job seekers need to know from a recruiter's perspectiveWhat aspiring CMOs should be thinking about in terms of skill developmentKey Highlights [03:30] Norms transition from being an executive to recruiting executives[07:17] How losing out on a job shaped the way Norm thinks about r