Marketing Today With Alan Hart

Jay Livingston is not only a great CMO, but he is also an active angel investor, executive producer, and founding member of Unite America. No matter what he is doing, storytelling is always the underlying theme.In this episode, Alan and Jay discuss the importance of the CMO vibing with the CEO, why he loves working with “passion brands” that have a good origin story, and the unique benefit of overseeing product, pricing, digital experience, and marketing at Shake Shack. Jay tells us how Shake Shacks is living out its mission to “stand for something good” by being an “instinct-led and data-supported” business that partners with local leaders to maintain authenticity while scaling globally. In this episode, you'll learn: How Jay and Shake Shack weave purpose into everything they doWhat makes the CMO role at Shake Shack so unique How Shake Shack is delivering hospitality through digital channels Key Highlights [01:55] The common thread that connects all of Jay's interest[04:15] Jay’s mid