Marketing Today With Alan Hart

In this episode, Alan and Michelle discuss their mentors and role models, Michelle's priorities as CMO, and why hearing directly from customers helps her ensure Skillsoft is preparing today's workforce for tomorrow's economy. Michelle Boockoff-Bajdek is a big proponent of continual learning and believes development and growth should be accessible to all. She is passionate about making learning fun and gets to do just that as CMO at Skillsoft. As CMO she is responsible for leading the global marketing strategy and increasing demand for Skillsoft’s solutions by understanding people don't want to be marketed to, they want to be communicated with.  In this episode, you'll learn: What jobs will be most in demand in the future and the current skills gapThe importance of marketers also understand the financials of the businessWhy Michelle puts such an emphasis on investing in leadership training  Key Highlights [01:25] Michelle’s Professional and Personal Role Models [06:30] M