Marketing Today With Alan Hart

In this episode, Alan and Andrea discuss how she came to be the CMO of Ally, her approach to creating the brand, and how Ally is leaning into their role as a disrupter in the category to address pain points in the financial industry. Andrea also outlines how Ally is impacting women's sports, why that investment is so important for the future, and why it’s so important to her specifically. They talk about having courage as a marketer, the importance of being willing to do the right thing, and why companies need to understand the weight of their marketing dollars.Andrea Brimmer is widely recognized as one of the country’s most innovative and effective marketing leaders. According to her, the secrets are collaboration, passion, and openness. At Ally, Andrea has a professional platform that intersects with her personal passion and she is using that unique privilege to make a real difference in the world.  In this episode, you'll learn: How Ally is showing up in authentic ways and changing the