Marketing Today With Alan Hart

In this episode, Alan and Drew discuss Fiat Growth, Fiat Ventures, and why it makes sense for them to go together. They also talk about the challenges of raising venture capital and the success companies can find by organically leveraging affiliate partnerships to add value for the user while driving revenue to the business. Drew explains total addressable markets, how he thinks about shifting an existing committed user base into a marketplace, and the reasons he sees fintech as the industry that will have the largest impact on generational wealth. Drew emphasizes the importance of taking risks, valuing different experiences, and learning that solutions and problems are not one-to-one. Finally, he notes that podcasts are becoming a force in marketing and that AI is not a competitor but a source of power.Drew Glover is a founding partner of Fiat Growth and a general partner at Fiat Ventures. He has experience leading go-to-market strategies, marketplace development, user acquisition, and growth teams. Drew fur