Marketing Today With Alan Hart

Katie Krum started her career at PURE in 2006 as the sixth employee at the insurance start-up. She played a significant role in shaping the brand, and throughout this process, she discovered her passion for marketing. Katie eventually left to develop her skill set at Nickelodeon, Marriott, Under Armour, and Weber Shandwick. She now leads a "small but mighty team" as the CMO at PURE, where she oversees all aspects of marketing communications and PR. One of the driving factors that drew her back to PURE was her incredible boss and her determination to explore innovative approaches to generate interest in insurance. She firmly believes in the power of collaboration, as she sees teams achieve more together than as individuals.In this episode, Alan and Katie discuss the challenges involved in transitioning PURE from a company to a brand tailored specifically for high-net-worth families. Katie highlights the significant impact that service experiences have on driving progress. Katie's expertise from other industrie