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Creating a Business That Makes Money While Surfing, with Brenton Ford

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Synopsis

It’s Organic October and in this episode of Art of Online Business, I’m sharing a case study with you that I think is going to really inspire you. I sat down with Brenton Ford who has built a wildly successful business using primarily organic marketing strategies. Brenton has a membership that he sells with his small, but effective team and he has been able to build his business with flexibility so that he can focus on the things that matter to him, like spending time with his family and surfing. The main thing he focuses on in his business is simplicity - he focuses on creating results rather than creating more content. Regardless of if you have a membership or not, this episode has tons of helpful tips that you can use to give yourself more flexibility in your business. Brenton Ford, founder of Effortless Swimming, helps triathlon athletes and swimmers improve their technique, speed, and efficiency in the water through his online membership. With over 1,500 current members and 15,000+ copies sold of his var