Ad Age Marketer's Brief
How Papa Johns targeted Gen Z with its new papadia
- Author: Vários
- Narrator: Vários
- Publisher: Podcast
- Duration: 0:28:37
- More information
Informações:
Synopsis
VP and Head of Brand Jaclyn Ruelle talks about how Papa Johns tapped celebrities for its Doritos Cool Ranch Papadia campaign and how the brand attracts customers in a crowded category.
