Financial Advisor Success

Danika Waddell is the President and Founder for Xena Financial Planning, a virtual advisory firm that advises 40 client households of women in tech, and supports more than $275k of ongoing revenue. Danika's unique path involved launching her own independent RIA not as an entrepreneurial endeavor, but as a result of an IAR registration filing error by her previous firm that left her unable to be compensated for her work with clients, and which consequently led her to start her own firm and register herself in order to resume working promptly. Listen in as we delve into Danika's experience with a state regulator audit that led to an investigation at her former firm, preventing her from working with clients and cutting her revenue by 50%, and which ultimately led to her choosing to launch her own firm to regain control. We also discuss Danika’s inspiration to work with women in tech, strategies she used for the rapid growth of her firm, and methods for building relationships as a solo advisor to overcome lonelin