Middle Management Movement By Michelle Pascoe

This week I talk about recognising that patrons understand their environment and gather their impressions through sight, sound, smell, touch and taste. What you see and what you don’t see is equally important, along with using music to create an ambience. How about smell? The aroma of coffee beans so alluring you have to try that cute little café! Thinking of texture and its tactile properties is an important one, our skin is the largest organ in the human body and is a ‘must’ when thinking about the patron experience. Lastly taste, food is probably the most important draw card,  what you offer, how fresh the produce is and whether you cover a variety of dietary requirements. Listen now to learn how to deliver a VIP customer service experience that appeals to all five senses.