Lid Radio

Author Campbell Macpherson joins us to talk about his new book The Change Catalyst and what it takes for organisations to create true change initiatives. The Change Catalyst provides you with the insight, tools and know–how you need to make sure your next change, strategy or M&A is the one in eight that succeeds. Find out more: [Book](https://www.amazon.co.uk/Change-Catalyst-Successful-Sustainable-Business/dp/1119386268)  [Website](http://www.changeandstrategy.com/)  Twitter @CampbellTCC [Linkedin](https://www.linkedin.com/in/campbell-macpherson/) [Good Strategy Bad Strategy](https://www.amazon.co.uk/Good-Strategy-Bad-Difference-Matters/dp/1846684811) [The Innovator's Dilemma](https://www.amazon.co.uk/Innovators-Dilemma-Technologies-Management-Innovation/dp/142219602X)