Ad Age Marketer's Brief
Why Verizon created its Verizon Value organization
- Author: Vários
- Narrator: Vários
- Publisher: Podcast
- Duration: 0:23:43
- More information
Informações:
Synopsis
Cheryl Gresham, CMO and VP marketing for Verizon Value, discusses how her career led her to Verizon, and how the company avoids cannibalization among its many brands.
