Lid Radio

We are joined by author Giles Lury to discuss his new book Inspiring Innovation and how brands can find ideas in the most unusual and unexpected sources. Find out more: [Inspiring Innovation](https://www.amazon.com/Inspiring-Innovation-Marketing-Tales-Thing/dp/1912555050/ref=sr_1_1?keywords=inspiring+innovation+giles&qid=1555580072&s=books&sr=1-1-spell) [The Value Engineers](https://www.thevalueengineers.com/) [The Art of the click](https://www.amazon.com/Art-Click-Harness-Direct-Response-Copywriting/dp/0857196944)