Lid Radio

KATY MOUSINHO is now enjoying a life of ‘freedom and flexibility’, having forsaken the world of full - time working to pursue multiple activities including writing, health and fitness, travel and helping out small businesses with their brand and marketing strategy. As former Managing Director of The Value Engineers and with 30 years’ experience in insight and brand strategy, she has gained abroad  perspective on the  world of consumers and brand, having worked with a diverse range of clients across categories and countries. LinkedIn: https://www.linkedin.com/in/katy-mousinho-98b6411 GILES  LURY is a VW Beetle-driving, Lego watch-wearing, Disney-loving, Chelsea supporting father of five who also happens to be a director of brand consultancy at The Value Engineers and author of The Prisoner and the Penguin, How  Coca-Cola Took Over the World, and Inspiring Innovation. LinkedIn: https://www.linkedin.com/in/giles-lury-2646638 Every marketer knows the stories of Lord Lever and Steve Jobs, has probably read AI