Service Academy Business Mastermind

“It creates a stickiness and a partnership between our clients and their customers. That’s really what complete offers are there to do: make it easy to sell, make it easy to adopt, and create stickiness with the two businesses that ends up being a longstanding partnership for both companies… that’s the value of a complete offer. It creates the stickiness that you actually need.”  -Shaun McAndrew, USNA ‘93 Shaun McAndrew is the Vice President of Business Development at The Service Design Group, a consultancy specializing in a service design approach to help product groups and service teams build complete offers and harden service packages. She also leads the Women’s Circle at 10X Vets. Before working in business development, Shaun graduated from the United States Naval Academy and had a successful military career that spanned 27 years. She served in numerous leadership capacities during her Navy tenure, including commanding a helicopter squadron, HSM-41, and serving as Commanding Officer of a Navy ROTC unit wh