All Business With Jeffrey Hayzlett

Ben Parr is the CMO of Octane AI. If you're not using a Chatbot yet, you need to listen to this episode.  Today on All Business I am joined by Ben Parr – author of the best-selling book Captivology: The Science of Capturing People’s Attention – named the top marketing book of 2015 by Strategy+Business Magazine and Small Business Trends. Learn more about your ad choices. Visit megaphone.fm/adchoices