Sweet Jesus Radio

My good friend and owner of Crooks Skate Shop, Jesse Perez joins me to talk about growing up in crazy ass Los Angeles, how earthquakes were the catalyst for his family moving to El Paso, meeting his wife, Vero and being inspired to open a business by working at tradeshows in Las Vegas. He tells us about how his brother, Marcelo’s bad experiences at already existing skate shops led to opening their own shops. We discuss the story behind the name “Crooks”, surviving and thriving during some tough times, working with major skate teams and brands and the ups and downs of running his now defunct indoor skate park. Jesse drops some gems for entrepreneurs, we answer Facebook friend questions and conclude with Jesse telling us about living across the street from legendary rap group, Cypress Hill.