Amazing Founder Stories
144: General Motors - Alfred Sloan - From a simple draftsman to a multi-millionaire Automobile icon
- Author: Vários
- Narrator: Vários
- Publisher: Podcast
- Duration: 0:21:53
- More information
Informações:
Synopsis
William Durant started General motors, but it almost came close to shutting down. Then Alfred Sloan stepped in. He adopted a different approach than his competitors to sell his cars. The strategy worked and sales took off. GM ultimately became a multi-billion dollar company. Let us check out their story.
