Supply Chain Radio
The Context Trap
- Author: Vários
- Narrator: Vários
- Publisher: Podcast
- Duration: 0:10:02
- More information
Informações:
Synopsis
Nine times out of 10, consumers buy things for a reason. Whether putting together an outfit for a special occasion, or planning a DIY project at home, there’s generally some context within the buyer’s journey. But that context isn’t often reflected in stores or e-commerce, where product locations and assortments don’t always reflect a customer’s intended use. Michelle Bacharach, CEO and cofounder of FindMine joins SCR to discuss how putting products in context can improve consumer experiences while helping align the supply chain.
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