Ecommerce Evolution

There are two different types of sponsored YouTube influencer videos: An integrated sponsored video and  Stand-alone sponsored video. Stand-alone sponsored influencer videos are what most brands use and what most people think of when they hear “YouTube influencer marketing.” Stand-alone videos are typically an influencer providing a quick review or endorsement about a particular product.  So the video is titled “Widget 12 Pro Unboxing and review.” An integrated sponsored influencer videos is an ad put inside of video on a separate topic.  The video might be about fortnite or camping, or whatever, but inside the video is a 30 second ad, read by the creator, for your product. These integrated video ads are Ridge Wallets secret sauce.  Here’s a quick look at what we uncover on the show: Why integrated sponsored videos are so great and why they scale better than stand alone influencer videos.  How to approach influencers Why subscribers on YouTube is largely a vanity metric How to spot a dead channel vs. an ac