My Food Job Rocks!

Today we’re interviewing Helen Gi, Founder of HAE Creative, a mission-driven consultant agency that helps a ton of plant-based brands understand South Korea. HAE stands for Human Health Animal Liberation and Environmental Sustainability We do this in a district in Korea called Itaewon! Itaewon is crazy, it’s this unique, sloping melting pot of so many different cultures and vanity. My friend and I found a bar crawl there and we were surprised how many foreigners showed up. Helen is such a helpful and giving person who has great insights on the Korean vegan community and has worked in a variety of industries throughout her life. She is eloquent and so community driven and has a lot of heart in what she does and it shows in the interview. Since Helen collaborates with other food tech players globally, You’ll also get a better understanding on how the Korean market works. It’s a great testbed for innovation. You’ll also get a good feel on the values and views of entrepreneurship in Korea. I find this topic fasci