Franchise Canada Chats

In this episode, we feature Demetre Eliopoulos, Senior Vice President and Managing Director of Public Affairs at Angus Reid Group. He shares advice as a public opinion expert about how Canadians have been affected by the COVID-19 pandemic, and how they’ve changed their lives and the ways they would like to be communicated with. Here, Demetre shares: - How Canadians’ jobs and finances have been impacted by the pandemic - What businesses they’re interacting with most - How they feel about advertising today, and much more. This episode was adapted from Demetre’s keynote presentation titled “Consumer Insights Today: Understanding the Perceptions and Needs of Canadians in a COVID-19 Environment” as part of the Canadian Franchise Association’s Business Recovery Summit Series. The month-long series of webinar presentations took place throughout October. You can learn more at cfa.ca.