Talking About Everything With Harry Hawk.

Spring 2015 Business leaders in the Spring of 2015 (at the most senior levels) are still not using social media tools themselves (even senior PR Pros). Yet there is plenty of data suggesting that when the C-Suite uses social tools, it helps them and their teams strengthen consumer trust in their company. The sad fact is that often C-Suite executives are unwilling to learn the needed skills or are simply just risk adverse. Game of RISK: In academic circles these same two issues are often seen as a barrier. There are some who only see social media (especially Twitter) as a tool for youthful and trivial interactions instead of for its untapped potential: a gate-free medium that can facilitate cross generational and cross cultural communications. Santa J. Ono, PhD. Dr. Ono's usage of Twitter has been recognized  as a leading example that academic leadership can harness social media to accomplish personal, professional and institutional objectives. This leadership has been recognized within the UC Community, loca