Talking About Everything With Harry Hawk.

Meet Mike... In the world of Inbound marketing were quality content rules the roost, you might think that paid advertising and those who earn their living buying or selling ads might feel competitive pressure but Mike makes it really clear that the best place to focus the starting point of a digital promotion is amazing organic content. Mike makes it clear you should be working with your sales staff and agreed with me when I talked about the value of the PR team in terms of storytelling and audience building. Mike sees organic content as part of the validation or optimization process that every digital effort needs. That is, organic content validates both the message and the audience and proves that there is an alignment between that customer base (or persona) and the message you are delivering. Mike suggests that you would be wasting money if you start promoting before you have validated your approach. I would add this could go even further in that you should also be testing out the landing page(s), and a