Talking About Everything With Harry Hawk.

Targeting memes with personal data (i.e., Facebook reactions) has been suggested as Cambridge Analytica's low cost "support strategy" for Donald Trump's presidential campaign. Brands can use the same or similar tools; in this episode I talk with researcher and personal data entrepreneur Paul Dehaye about data privacy, using memes to "collect" and "share" segments of consumers and the monetization of personal data. Data About You Dr. Paul Dehaye wants to liberate (for your benefit) data accululated when brands track your online activities - @hhawk Anonymous Pamphleteers Digital marketing tools used to sell branded products are also used in Elections. Policies that protect political speech, including "anonymous pamphleteers," (link) can also be used to subvert elections. They say they don't keep that data - Paul Dehaye Anonymous Tracking Policies enacted to protect consumer privacy may also be making it hard for consumers to learn how they are being tracked, monitored, and segmented. Whither Data Pri