Dr. Howard Smith Oncall

Touching Foods Enhances Eating Experiences Vidcast:  https://youtu.be/zHerBqSyA4w   Handling food makes it tastier for individuals who select their meals with health in mind.  Marketing researchers at Stevens Institute of Technology tested a group of 190 undergraduates half of whom ate healthy cheese cubes or unhealthy mini donuts with their fingers and half with a toothpick.   The results show that touching food intensifies the satisfaction of consumption and the savory experiences but only for those particular enough about their food choices to make healthy choices.  Those shoveling anything in didn’t benefit from touching it and maybe didn’t notice they did.   Eating will be more rewarding if we take our time to enjoy food.  Stuffing your mouth only earns you more pounds.   Adriana V. Madzharov. Self-Control and Touch: When Does Direct Versus Indirect Touch Increase Hedonic Evaluations and Consumption of Food. Journal of Retailing, 2019; 95 (4): 170 DOI: 10.1016/j.jretai.2019.10.009   #eating #utensils #sa