My Food Job Rocks!

Ep. 273 - [United States] Authenticity is the New Marketing with Jake Karls, Chief Rainmaker at Mid-Day Squares

Informações:

Synopsis

  Welcome to the My Food Job Rocks Podcast, a podcast where we interview experts in the food industry and learn what they do, how they got there, and insights on the future of food. I’m your host and food scientist Adam Yee.  Today we’re interviewing Jake Karls, Chief Rainmaker and Co-Founder of Mid-Day Squares a Canadian chocolate company that is killing it with its viral marketing techniques and innovative product Fun fact, my first job was for a Canadian candy company. In fact, there are several candy and bar companies over there so Mid-Day Squares is in good hands in terms of the talented canucks in French Canada.  Ok, so Jake has a super magnetic, charismatic personality and instantly, you will be captured by his tone and message. He’s also flattering!   Jake pours his heart out here and talks about how he joined his sister’s and brother-in-law’s company after his second business failed. I think what most people miss in a lot of interviews is digging deep into Jake’s past businesses and how that set