Impact Pricing

Bryan Belanger is the senior director of Technology Business Research. He's also the senior director at XaaS Pricing, a subsidiary of TBR that helps SaaS companies price on a data-driven approach. In this episode, Bryan talks about the work that XaaS Pricing does and who their target customers are. He also shares his insights on other business and pricing models and how you could choose which one works best for your business.   Why you have to check out today’s podcast: Find out who XaaS Pricing are and how they might be able to help with your business Learn how to create a simple yet effective business framework by talking to your customers Get insights on the current trends such as usage-based pricing and product-led growth   “Create a simple framework that works for you. For me, it's probably talk to ten customers; and that, I think, can help you. I think the hardest part is often knowing where to start or what you're even trying to solve for is. So, find a framework that works for you, that focuses on t