33 Tangents

Merriam-Webster defines story as: 1) an account of incidents or events and 2) a statement regarding the facts pertinent to a situation in question.  Storytelling is a very powerful part of the human experience and a key tool used throughout human history.   It provides a level of familiarity and when done well, it conveys information in a way that resonates with all involved.   During a recent episode, guest Stephen Marshall said “Story is the glue for new facts and information.”  How does story apply to brands?  What does effective storytelling do for a brand?  How can brands ensure they are authentic?   On this week’s episode of the 33 Tangents Podcast, Jim and Jason are joined by two special guests to discuss brands and storytelling.  The first is returning guest Stephen Marshall, the CMO of the East Tennessee State University’s Research Corporation whose purpose is building academic/industry partnerships.  The second is first time guest Chase Friedman of Vanquish Media Group.   Chase Friedman is the Found