Ad Age Marketer's Brief
How Philips reorganized its 3,000 global marketers
- Author: Vários
- Narrator: Vários
- Publisher: Podcast
- Duration: 0:23:53
- More information
Informações:
Synopsis
Lorraine Barber-Miller, chief marketing officer of Philips, talks about how she re-organized the 3,000 marketers of the global health, wellness and grooming company as a digital-first, omni-channel, data-driven organization.
