Impact Pricing

This is the 10 of Hearts from the Selling Value card deck. You and your buyer have to work together if you truly want to know how much value is there. Face it, you know a lot about your product, but you don't really know the buyer's situation. You don't know how much revenue they make. You don't know how much money they're losing because they're solving, or haven't solved a specific problem. You don't know how bad that problem is. In order for you to figure out how much value they're going to get, you need a lot of information from that buyer. On the other hand, the buyer has no idea how much value they're going to get either because they've probably never bought something like your product before. They've not worked with many different customers and seen the different applications and the different problems, and they probably haven't thought through all of the sub-problems that you can solve. And so, if together we work trying to figure out what is the true value of our product, then we feel better because w