The Third Wave

James Ravenhall of NewTerritory joins Paul F. Austin to discuss how design thinking can be used to bring innovation to psychedelics & vice versa. James Ravenhall is Creative Director of NewTerritory design studios. He talks about the studio’s visionary microdosing platform concept, “Human Nature,” and how products like it might shift cultural perceptions of psychedelics. Paul and James envision new approaches to psychedelic experiences through the lens of design thinking. Find episode links, summary, and transcript here. Originally a trained chef, James spent a number of years working in kitchens in London and Paris before earning his Bachelor’s degree in Industrial Product Design. Now, he has over thirteen years’ experience leading engagements in brand strategy, product, spatial, service, and digital for some of the world’s most impactful brands across the automotive, aviation, and space travel industries. James has an innate passion to work alongside people who see design not just as a tool, but as a pl