Sleepless Knights Podcast

When building an apparel brand, you have to know who you are creating for. The old wisdom of “ if you build it they’ll come” doesn’t apply here! After building a successful clothing brand, I wanted to open up the apparel line blueprint to you but we only have 5 minutes! You have to be aware of three kinds of shoppers who may be your ideal client. Tap in with me for a few minutes- Dave